Activision Blizzard had a terrible, horrible, no good, very bad 2018 despite reporting record profits. Sadly, 2019 is not shaping up to be better. Almost every move Activision Blizzard made in 2018 was a misstep. To sum up the damage:

• BlizzCon 2018, reveals a beloved franchise, Diablo is going mobile with Diablo: Immortal, causing outrage and a petition signed by 45,000 to cancel the project

• August 2018, released latest World of Warcraft expansion, Battle for Azeroth, widely held as a step backwards from Legion.